He said: “ Rob made me feel so relaxed and that there was nothing to worry about. Mats, a 28-year-old from Amersfoort, Netherlands, visited Rob in northeast England to have a hair system transformation in order to feel more confident in his hair. “I’ve had my hair system for four months now and my confidence is through the roof. Jason, 28, from Stotfold, Bedfordshire, said: “The experience was truly a journey of nerves and excitement.
The footage features four of Rob’s clients who took part in his blind reaction series, meaning they did not see themselves until their hair was fully fitted and styled.įorty-six-year-old Jo has female pattern baldness and enlisted Rob’s help after deciding she was sick of wearing wigs and not feeling feminine. Novo Cabelo's transformations have now received millions of views across the platforms. In 2021, Rob began sharing his work on the social media platforms YouTube, Instagram and TikTok to show how important having hair is to a person suffering from hair loss.
Novo Cabelo – meaning 'new hair' in Portuguese – was founded in 2019 by Rob and his friend and international award-winning barber Sam Wall.
